Ahead of the game: Honor's quest to become the preferred choice in the Middle East Ahead of the game: Honor's quest to become the preferred choice in the Middle East
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Ahead of the game: Honor’s quest to become the preferred choice in the Middle East

Ahead of the game: Honor’s quest to become the preferred choice in the Middle East

The GCC has witnessed huge commitment from the global technology brand to drive innovation, aiming to create a smarter and more inclusive future for all


Following its innovative showcase of its dual flagship strategy, featuring the Magic5 Series and Magic Vs from the flagship Magic Series at Mobile World Congress (MWC) 2023, Honor has achieved remarkable success and received an overwhelmingly positive response.

The Magic5 Pro, in particular, garnered 18 prestigious awards across various categories, solidifying Honor’s position as an industry leader.

The global technology brand has constantly proven its dedication to technological advancement and this time, the focus is firmly on artificial intelligence (AI).

AI has played a pivotal role in smartphone manufacturing, and Honor has taken the lead by introducing industry-first AI features in its new launches. By recognising the importance of AI in shaping the future, the forward-thinking brand is dedicated to pushing boundaries and delivering innovative technology.

Featuring an AI network with more than 270,000 images, the AI motion sensing technology in the Magic5 Pro enables the camera to recognise varied scenarios precisely, intelligently identify the highlight point in running, jumping and smiling scenarios.

Meanwhile, the brand’s AI privacy call is a solution to sound-leaking. In its AI Directional Sound Technology, the screen and the receiver work together to adjust the volume of the incoming audio to suit different environments, preventing sound leakage for more private phone calls.

Entry into foldable phone market

In recent years, foldable phones have experienced significant growth in the Middle East and beyond. The allure of a larger display that can be easily folded for enhanced portability has captured the attention of consumers. With sleek designs and cutting-edge technology, foldable phones offer a unique user experience that appeals to tech enthusiasts and early adopters.

Recognising this trend and the demand for foldable devices, especially among the youth and working professionals, Honor has taken the lead in fulfilling this requirement. The brand has introduced its first-ever foldable phone – Honor Magic Vs. This pioneering move showcases its commitment to innovation and meeting the evolving needs of their customers.

The Magic Vs packs is packed with elegance and stylish design.The smartphone brings the first super-light gearless hinge design with no gap technology.

Honor has used the single-piece casting processing technology to create the gearless hinge, which has enabled them to significantly minimise the number of structural elements from 92 down to just four.

Meanwhile, with a slim design of only 12.9mm and a weight of a 267g, the Magic Vs comes with a 5000mAh battery.

Built with aerospace-grade materials, the hinge can withstand up to 400,000 folds, ensuring long-lasting durability to deliver a worry-free and smooth experience.

Human-centric innovations

Meanwhile, in a remarkable shift from device-centricity to human-centricity, Honor is determined to serve user needs with purpose-driven technology. Its aim is to provide solutions to real-world problems and enhance everyday life experiences. This change in approach reflects the Honor’s commitment to putting the user at the centre of all device interactions.

One of the significant innovations by Honor is the introduction of its MagicOS, which breaks down the boundaries between devices. With seamless connectivity, services flow effortlessly from one device to another, tailored to each user’s needs and usage scenarios. This level of proactive and personalised delivery of services is an industry-first and showcases its commitment to enhancing the user experience.

The brand’s human-centric mindset also extends to its product design philosophy.

Rather than accepting trade-offs, Honor focuses on delivering the best experiences without compromises in slimness and durability, performance and endurance, authenticity and style. This unique approach ensures that users receive exceptional products that cater to their specific requirements.

Creating a new smart world

Furthermore, Honor has taken significant steps to create a new smart world for everyone. By employing green materials such as bioplastics, the brand reduces its reliance on fossil fuel byproducts, thus contributing to environmental sustainability.

The brand is strategically positioning itself to capture the flagship device market in the Middle East, with a clear focus on establishing a strong presence.

By offering top-of-the-line devices and innovative features, Honor aims to become the preferred choice for consumers in the region, elevating its market share and reputation.

With its unwavering focus on AI, user-centric approach, commitment to the environment, and dedication to empowering the youth, the brand is already a step ahead in establishing itself as a leader in the smartphone industry.

The Magic Series exemplifies its relentless pursuit of excellence and determination to shape a smarter and more inclusive future for all.

Read: Honor’s chairman emphasises MEA region’s importance during his visit

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