Oreo Cafe opens at Doha’s Hamad International Airport

Mondelez-owned sandwich cookie brand Oreo has landed at Doha’s Hamad International Airport (HIA), with the opening of the first permanent Oreo Cafe outside of the USA and first in an airport.

The 116sqm cafe in the new North Node offers a wide selection of sweet inventions including Oreo milkshakes, muffins and cheesecakes and a comprehensive savoury food and beverage menu.

The Oreo cafe concept features the brand’s electric signature blue, white and black, attracting transiting passengers with giant Oreo furniture, digital walls and a retail area.

Mondelez and Qatar Duty Free ran an integrated marketing campaign, including a Qatar Airways in-flight video during October and high visibility throughout the airport.

Mondelez also delivered a high-performing social media campaign featuring playful creative assets and rich culinary imagery.

To celebrate Oreo Day, partners ran an airport takeover at HIA on March 6 with an end-to-end screen digital campaign across over 800 screens.

Jaya Singh, managing director, Mondelez WTR and Thabet Musleh, vice president, Qatar Duty Free, commented: “This is a historic moment for Mondelez and QDF.

This exceptional partnership has brought a world-first to the world’s leading airport, and we have truly delivered on our mission to bring exclusive experiences to travel retail.

With Mondelez WTR’s first foray into F&B leveraging a powerful global brand, we are confident that OREO Café Doha will cement itself as a flagship outlet.”

Read: Mondelēz opens $90m Oreo factory in Bahrain