Apple unveils faster, more powerful MacBook Pro

The battery life on the MacBook Pro is now up to 22 hours — the longest battery life ever in a Mac

January 18, 2023

MacBook Pro fans can rejoice. Apple launched the new 14- and 16-inch MacBook Pro, featuring the next-gen M2 Pro and M2 Max chips, on January 17.

M2 Pro and M2 Max are two SoCs (systems on a chip) that will advance the “power-efficient performance of Apple silicon to new heights”, according to the company.

“MacBook Pro with Apple silicon has been a game changer, empowering pros to push the limits of their workflows while on the go and do things they never thought possible on a laptop,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “With faster performance, enhanced connectivity, and the longest battery life ever in a Mac, along with the best display in a laptop, there’s simply nothing else like it.”

Power-packed performance
M2 Pro scales up the architecture of M2 to deliver an up to 12-core CPU and up to 19-core GPU, together with up to 32GB of fast unified memory. Meanwhile, M2 Max builds on the capabilities of M2 Pro, including an up to 38-core GPU, double the unified memory bandwidth, and up to 96GB of unified memory.

Both chips also feature enhanced custom technologies, including a faster 16-core Neural Engine and Apple’s powerful media engine.

With the powerful SoCs, MacBook Pro can now tackle demanding tasks, like effects rendering, which is up to 6x faster than the fastest Intel-based MacBook Pro, and colour grading, which is up to 2x faster, according to the company.

Battery life on MacBook Pro is now up to 22 hours — the longest battery life ever in a Mac. For enhanced connectivity, the new MacBook Pro supports Wi-Fi 6E, which is up to twice as fast as the previous generation, as well as advanced HDMI, which supports 8K displays for the first time.

With up to 96GB of unified memory in the M2 Max model, creators can work on scenes so large that PC laptops can’t even run them.

These complement other features of MacBook Pro such as the Liquid Retina XDR display, extensive array of connectivity, 1080p FaceTime HD camera, six-speaker sound system, and studio-quality mics.

Pro-environment design

MacBook Pro is designed to minimise its impact on the environment, including 100 per cent of the following recycled materials: aluminum in the enclosure, rare earth elements in all magnets, tin in the solder of the main logic board, and gold in the plating of multiple printed circuit boards.

It also features 35 per cent or more recycled plastic in multiple components. MacBook Pro is free of numerous harmful substances, and 97 per cent of the packaging is fibre-based, bringing the company closer to its goal of completely removing plastic from its packaging by 2025.

Apple is carbon neutral for global corporate operations, and by 2030, plans to be 100 percent carbon neutral across the entire manufacturing supply chain and all product life cycles.

You can get these for…
The new 14-inch MacBook Pro with M2 Pro starts at Dhs8,499 and Dhs7,899 for education, and the 16-inch MacBook Pro with M2 Pro starts at Dhs10,599 and Dhs9,799 for education.

Customers can order the new MacBook Pros from January 17, with availability beginning January 24, the company announced.

In other news, Apple partners Foxconn Technology Group and Pegatron Corp. included Southeast Asia in their expansion plans for 2023, in a sign major global contract electronics manufacturers will continue to add production capacity outside China.

Read: Key Apple partners plan expansion in Southeast Asia in 2023