Polestar Space launched at the ‘Store of the Future’ in Dubai’s MoE

Swedish electric vehicle automaker, Polestar and Al-Futtaim Trading Enterprises, a division of Al-Futtaim Automotive, have opened the new Polestar Space at the ‘Store of the Future’ retail concept at Mall of the Emirates (MoE).

The Polestar Space – Situated on Level 1 of the mall – has been created for customers to check out the 100 per cent electric Polestar 2.

Jonathan Pollock, regional MD Emerging Brands at Al-Futtaim Trading Enterprises, says: “The positive reaction to Polestar 2 in the UAE so far has been amazing, and we’re excited to give customers the exclusive opportunity to engage with Polestar in the unique setting of the Store of the Future. Offering a truly exceptional experience, the Polestar Space is the perfect setting to showcase the cutting-edge, sustainable design and advanced technologies of Polestar 2.

“As an EV brand which has set a target to reach climate neutrality across its value chain by 2040, offering Polestar in the UAE aligns with the government’s strategic target of Net Zero emissions by 2050. Al-Futtaim is proud to partner with Polestar and demonstrate our commitment to the UAE’s sustainability objectives.”

The opening of the Polestar Space in Mall of the Emirates follows the debut of Polestar in the UAE in February, and a visibility campaign, which recently concluded with the temporary ‘pop-up’ Polestar Space activation at City Walk Dubai. The activities generated intense interest in the Polestar 2, demonstrating the UAE’s readiness for sustainable mobility in a truly premium EV.

The Polestar Space at Mall of the Emirates is open seven days a week from 10am to 10pm. Customers will have the opportunity to explore the car’s electric performance fastback for themselves.

Polestar 2 currently comes in three distinct versions, each offering a mix of performance and range, starting from Dhs161,900.