From everyday wear to an alternative asset class, we look at the transformation of sneakers
The Cryptokicks iRL features auto-lacing, enhanced lighting, haptic feedback, gesture control, walk detection, app connectivity, AI/ML algorithms and wireless charging via the RTFKT powerdeck
The sportswear company will release its goods on the Swoosh platform
GMG will become the official distributor partner for Nike in Egypt by June 2022, covering everything from brand management to retail and distribution
The new shop, which comes through a partnership with UAE retailer Sun and Sand Sports, spans 3,290 square metres