Shopping remains a key component of Dubai’s draw as a tourist spot, as daily spending by tourists in the UAE increased 30 per cent during the summer of 2022
Dubai Summer Surprises started on July 1, promising a wide range of activities, crazy sales, fabulous prizes and great entertainment
The year’s retail calendar has a total of 17 festivals, including citywide events, activations and experiences
The full calendar of events will be announced ahead of the festival, the Dubai Festivals and Retail Establishment confirmed on Monday
The event will see over 500 brands taking part across more than 2,000 outlets