Sharaf Retail expands operations across Middle East and Far East

UAE homegrown retail conglomerate, Sharaf Retail significantly expands its presence in the lifestyle market across Middle East and Far East, with 23 planned store launches in 2023 in addition to three new openings of its flagship brands – Forever 21, Cotton On and Body.

The new stores are located at Silicon Central, one of the city’s newest shopping and leisure destination in Dubai Silicon Oasis. The group has already opened 14 stores in the last 12 months across Malaysia, Indonesia, UAE, Bahrain and Oman.

The new stores are spread across a combined area of 23,188 sqft of shopping space that mirrors the group’s expansion strategy across the region. The newly opened Forever 21 and Cotton On stores offer fast fashion at affordable pricing and Body presents  active and lounge wear for women with a wide mix of apparel offerings for mall visitors.

The launch and collection of these brands from the group were unveiled through an immersive experience of three different events. Forever 21 was showcased through a vibrant fashion show, Cotton On through a hip-hop dance routine via a mall walk and spotlight of fashion trends, while Zumba and drumming performance revealed the active wear collection from Body.

Yasser Sharaf, VP Retail, Hospitality, Industry and financial services, Sharaf Group, said: “Being close to our customer has been at the forefront at Sharaf Retail and the launch of our new stores at Silicon Central not only expands our footprint but brings us a step closer to a new community. Touch and feel are still important parameters when it comes to fashion shopping, and we adapt and cater to varied requirements from our customers.  By adhering to their preferences and fulfilling their ever-evolving demands for elevated brand experiences, we continue our journey of excellence, remain committed and stay invested to strengthen our presence through exceptional value delivered to customers.”