Majid Al Futtaim, Immersive Gamebox to launch interactive digital smart rooms in UAE 

Majid Al Futtaim Leisure, Entertainment & Cinemas recently signed a deal with Immersive Gamebox (IGB) to introduce seven hyper-immersive and interactive ‘Gameboxes’ to Magic Planet in City Centre Mirdif, Dubai and City Centre Al Zahia, Sharjah, giving visitors access to 12 different experiences.

IGB (formerly known as Electric Gamebox) is a leading immersive gaming company that designs and develops interactive digital smart rooms called ‘Gameboxes’, catering for groups of two to six players per gamebox.

The platform is a new genre of group entertainment, featuring cutting-edge technologies, including patented touch screens, 3D motion tracking, and surround sound to deliver a hyper-immersive shared gaming experience.

IGB has a growing library of licensed and original IP games created by its in-house studio.

All titles will be available at Magic Planet, including Alien Aptitude Test, Ticket to Mars, Psychedelic Mansion, James Bunny: Casino Tropicale, and Squid Game, lasting 60 minutes each, as well as Temple of Coins, Angry Birds, Block Smash Mania, Trivia Mash-up, lasting 15-30 minutes each and kids’ games, including Temple of Coins Junior, Tip Tap Memory Challenge and Shaun the Sheep: Championsheeps, lasting 15-30 minutes each. IGB will also be providing localised versions of these games in Arabic. 

Mark D Haak Wegmann, MD – Majid Al Futtaim Leisure and Entertainment said, “Immersive Gamebox (IGB) is a pioneering gaming company, and we are excited to partner with them to expand our offering at Magic Planet. Together, we will introduce technology-enabled shared play and a whole new genre of group entertainment. The games range from retro arcade classics to brand new adventures, each with the aim of bringing family and friends together.”

 Will Dean, IGB CEO and co-founder added, “We are delighted to partner with Majid Al Futtaim Leisure and Entertainment to launch our hyper-immersive and interactive Gameboxes (IGB) at Magic Planet in the Middle East. There is no doubt that today’s retailers need to embrace leisure offerings to stay engaged with consumers, and our interactive digital smart rooms offer a unique experience with cutting-edge tech for all ages.”