TikTok launches podcast series ‘The Future of Retail’ in the GCC

Social media platform TikTok has announced the launch of a podcast series titled ‘The Future of Retail’.

The podcast, hosted by Aref Yehia, head of Retail & E-Commerce Business Partnerships at TikTok MENA, will showcase the evolution of the industry, and feature discussions with some of the retail industry’s heavy hitters.

Full-length episodes will be available for both audio and video streaming through TikTok channels.

Yehia said:  “In the past two years, retail has had to evolve and redefine itself probably more than any other industry. While the general conversation might have been triggered by the pandemic, we find that there are far more interesting innovations and developments happening in this space, that might have been overshadowed by a virtual vs. physical world debate.

“In reality, there are many horizons to the future. Tomorrow, next year, 5, 10 and 20 years from now all present very different versions of the future. We are launching this podcast to explore what the future of retail holds from the different lenses of some of the region’s most interesting and impactful industry leaders.”

The podcast will feature C-level guests from companies including Chalhoub Group, Yoox Net-a-Porter, Apparel Group’s 6thStreet.com and Majid Al Futtaim.