Kerten Hospitality’s project size in Saudi to reach SAR1.5bn in 2023

The Dublin-headquartered Kerten Hospitality has launched a new initiative called ‘The Collective by Kerten Hospitality’ to unify all of the group’s current projects in Saudi Arabia under one umbrella.

The combined value of the projects within The Collective by Kerten Hospitality is projected to surpass SAR1.5bn in 2023.

The Collective, says Kerten, “is an effort to cluster efforts and resources” and also attract potential investors.

The initiative aims to expedite the activation of unique assets across the kingdom from Asir to Yanbu, Jeddah, Riyadh, Hail and Al-Jawf.

Marloes Knippenberg, the CEO of Kerten Hospitality, said “The Collective by Kerten Hospitality is a testament to the progressive vision of the Saudi government and the Ministry of Tourism. It presents a unique opportunity for investors, significantly enhancing the visibility of our projects. As the hospitality landscape in Saudi Arabia continues to evolve, we believe that The Collective will drive growth, create synergies, and offer attractive investment prospects for forward-thinking investors seeking to capitalise on the dynamic potential of this thriving market.”

The Saudi Ministry of Tourism is sponsoring this initiative as well. Thorough this new initiative, Kerten Hospitality also seeks to integrate the new projects and promote cooperation between investors and the various ministries and government authorities.

Mahmoud Abdulhadi, deputy minister of Destination Enablement at the Ministry of Tourism said, “We believe that by concentrating on lifestyle opportunities across various destinations, we can create a more vibrant and appealing tourism landscape that respects our environment and natural resources. This approach not only encourages visitors to explore different parts of Saudi Arabia but also fosters sustainable growth for the industry. We remain committed to working closely with our partners, such as Kerten Hospitality, to bring innovative, exciting, and sustainable projects to fruition.”

Kerten Hospitality’s portfolio includes hotels, serviced apartments, serviced office spaces, and food and beverage projects. The group has 12 lifestyle brands and 11 operational projects, part of a global footprint of 50 projects across destinations including Italy, Jordan, Saudi Arabia, Morocco, Kuwait, Egypt, Georgia, Türkiye, and the UAE.

Last month, the Royal Commission for AlUla (RCU) announced that it would further expand the accommodation offering in AlUla with Dar Tantora by The House Hotel which will be operated by Kerten Hospitality.

This article originally appeared on Business Traveller Middle East