Alfa Romeo F1 Team looks to expand presence in Everdome

Alfa Romeo F1 Team has announced the continuation of their cooperation with Everdome, the Mars themed hyper-realistic metaverse experience project, as they continue to explore new synergies between sports and future technologies.

Their initial collaboration was confirmed in spring of 2022, with Everdome developing an Alfa Romeo F1 Team branded metaverse experience which debuted at the Abu Dhabi Grand Prix in November of the same year.

The ongoing partnership will see the Everdome team creating multiple VR experience activations, first demonstrating their hyper-realistic metaverse adventure during the Saudi Arabian GP.

The event in Jeddah is just the first in a series of activations coming up across multiple races globally, as two Everdome’s VR experience sets become part of Alfa Romeo F1 Team logistics, travelling with the team around the world.

Everdome will also expand and update their 2023 experience for the F1 Team to include the 2023 season car, while new additions coming soon to the experience itself include a virtual representation of the team’s garage.

Alfa Romeo F1 Team in metaverse

The metaverse experience demonstrates a new future of sports engagement between brands and their audience, allowing team fans to interact with team in a virtual environment.

Alessandro Alunni Bravi, Alfa Romeo F1 Team stake representative said: “We are delighted to continue our exciting collaboration with Everdome: the interest around the metaverse is quickly rising, and their hyper-realistic approach in creating their metaverse platform fits closely with our ambitions to offer our fans new, immersive, and high-quality experiences, getting them closer to our team.

Announcing Everdome’s expanded partnership with @alfaromeostake 🏎️

Multiple VR activations at races across the 2023 season, bringing motor racing fans a unique way to experience the Alfa Romeo F1® Team & brand.🔥

More👉 https://t.co/6XOfwrjMTw #TheJourneyHasBegan #GetCloser pic.twitter.com/kH5MpYq1Gl

— Everdome (@Everdome_io) March 16, 2023

Everdome plans to transform the way people consume sporting events while raising the bar for fan engagement; all of this will add a futuristic dynamic to the traditional motorsports experience for racing teams and fans alike, and we are thus looking forward to working together and unlock the full potential of our partnership I’m excited to see Everdome’s platform live in the Formula One paddock for the first time, this weekend, and to see our team’s world come to life in the metaverse as the season progresses.”

Artur Kaczmarczyk, Everdome’s chief growth officer said: “We are delighted to continue our partnership with the Alfa Romeo F1 Team, as the synergy between the quality of engineering involved in Formula One and the hyper-realistic standard of the metaverse experience we build is clearly apparent. Everdome positions itself at the high-fidelity and premium part of the metaverse experience market, which makes a perfect match for the ultra-high engineering and performance standards demanded by Formula One.”

Read: Everdome’s metaverse announces a new stage of hyper-realistic adventure